Seb D'Appolonia
Chief Executive Officer
Seb D'Appolonia is the President and CEO of the Landmark Funeral Group. He is a seasoned executive with extensive experience in mergers and acquisitions and is passionate about inspirational leadership. Seb takes a genuine interest in the personal and professional development of his team in an effort to help them unleash their true potential while supporting, challenging, and empowering associates to achieve company objectives. His desire to cultivate deep, meaningful human relationships and his ability to blend strategic vision with hands-on execution help establish the trust and confidence that form the foundation of Landmark’s partnerships.
Prior to his role at Landmark, Seb entered funeral service in 2021 as one of the co-founders of Milestone Funeral Partners, where he served as the Chief Growth Officer. His leadership, dedication, and results-driven approach helped establish Milestone as a major player in the death-care business and secure its ownership transition in 2024.
Seb previously enjoyed a successful 20+ year career in various business development, sales, and sales leadership roles, primarily in the insurance and financial services industries. Those roles equipped him with a strong foundation in relationship management, financial planning, and strategic development.
Originally from Pittsburgh, PA, and after spending more than a decade in the Washington, DC area, Seb has enjoyed calling the Portland, ME area home for the last 15+ years. He is the proud father of two daughters and a son, all of whom are in their 20s. In his free time, you can find Seb traveling the world, enjoying the outdoors (especially on the water), cooking, and spending as much quality time with friends and family as possible.
Seb D'Appolonia
Chief Executive Officer
Seb D'Appolonia is the President and CEO of the Landmark Funeral Group. He is a seasoned executive with extensive experience in mergers and acquisitions and is passionate about inspirational leadership. Seb takes a genuine interest in the personal and professional development of his team in an effort to help them unleash their true potential while supporting, challenging, and empowering associates to achieve company objectives. His desire to cultivate deep, meaningful human relationships and his ability to blend strategic vision with hands-on execution help establish the trust and confidence that form the foundation of Landmark’s partnerships.
Prior to his role at Landmark, Seb entered funeral service in 2021 as one of the co-founders of Milestone Funeral Partners, where he served as the Chief Growth Officer. His leadership, dedication, and results-driven approach helped establish Milestone as a major player in the death-care business and secure its ownership transition in 2024.
Seb previously enjoyed a successful 20+ year career in various business development, sales, and sales leadership roles, primarily in the insurance and financial services industries. Those roles equipped him with a strong foundation in relationship management, financial planning, and strategic development.
Originally from Pittsburgh, PA, and after spending more than a decade in the Washington, DC area, Seb has enjoyed calling the Portland, ME area home for the last 15+ years. He is the proud father of two daughters and a son, all of whom are in their 20s. In his free time, you can find Seb traveling the world, enjoying the outdoors (especially on the water), cooking, and spending as much quality time with friends and family as possible.
Ashkan Bagheri
Chief Financial Officer
Ashkan Bagheri (Ash) is a seasoned finance executive with over 18 years of experience in financial planning, value creation, liquidity optimization, and risk management. His career spans multiple industries—including power and utilities, real estate, and manufacturing—across both public and private equity environments. Ash is recognized for his transformational and collaborative leadership style, fostering innovation and embracing change in dynamic, fast-paced settings. He holds a bachelor's degree in Electronics Engineering and an MBA and is both a CPA and CFA charter holder.
Based in Toronto, Canada, Ash is married and a proud father to a 12-year-old son. He values quality time with family, enjoys summer sports, and is passionate about volunteering and supporting others. A devoted rock music fan, his playlist features Iron Maiden and Metallica. He also loves traveling, which allows him to explore new cultures and challenge himself physically—bringing balance and energy to both his personal and professional life.
Ashkan Bagheri
Chief Financial Officer
Ashkan Bagheri (Ash) is a seasoned finance executive with over 18 years of experience in financial planning, value creation, liquidity optimization, and risk management. His career spans multiple industries—including power and utilities, real estate, and manufacturing—across both public and private equity environments. Ash is recognized for his transformational and collaborative leadership style, fostering innovation and embracing change in dynamic, fast-paced settings. He holds a bachelor's degree in Electronics Engineering and an MBA and is both a CPA and CFA charter holder.
Based in Toronto, Canada, Ash is married and a proud father to a 12-year-old son. He values quality time with family, enjoys summer sports, and is passionate about volunteering and supporting others. A devoted rock music fan, his playlist features Iron Maiden and Metallica. He also loves traveling, which allows him to explore new cultures and challenge himself physically—bringing balance and energy to both his personal and professional life.
Alfie Watterson
Vice President, Corporate Development
Alfred (Alfie) Watterson is the VP of Corporate Development for the Landmark Funeral
Group. He brings more than 20 years of experience in acquisitions, finance, and
corporate strategy to the team. Throughout much of his career, Alfie has specialized in mergers and acquisitions – taking a bespoke, collaborative approach to each of the acquisitions he’s led. Prior to joining Landmark, Alfie spent 15 years with Liberty Tire Recycling where he led Corporate Development and closed & integrated over $370 million in acquisitions. During his tenure at Liberty, Alfie also served as Treasurer, managing debt refinancing and equity raises. Alfie began his career in banking with Tristate Capital Bank and GE Capital, where he managed large credit portfolios and developed expertise in
underwriting and financial analysis. He holds an MBA with dual concentrations in Finance and Marketing from the University of Pittsburgh’s Joseph M. Katz Graduate School of Business and a B.S. in Economics from James Madison University.
Born and raised in Pittsburgh, Alfie and his wife, Valerie, returned home after time in Washington, DC. Alfie and Valerie live in Mt. Lebanon with three of their four kids (the oldest is married and living in Alexandria, VA). At the Watterson house, cooking for and entertaining friends & family is a shared passion. If the house is empty, Alfie will be looking for some live music or someone to play literally any racquet sport with.
Alfie Watterson
Vice President, Corporate Development
Alfred (Alfie) Watterson is the VP of Corporate Development for the Landmark Funeral
Group. He brings more than 20 years of experience in acquisitions, finance, and
corporate strategy to the team. Throughout much of his career, Alfie has specialized in mergers and acquisitions – taking a bespoke, collaborative approach to each of the acquisitions he’s led. Prior to joining Landmark, Alfie spent 15 years with Liberty Tire Recycling where he led Corporate Development and closed & integrated over $370 million in acquisitions. During his tenure at Liberty, Alfie also served as Treasurer, managing debt refinancing and equity raises. Alfie began his career in banking with Tristate Capital Bank and GE Capital, where he managed large credit portfolios and developed expertise in
underwriting and financial analysis. He holds an MBA with dual concentrations in Finance and Marketing from the University of Pittsburgh’s Joseph M. Katz Graduate School of Business and a B.S. in Economics from James Madison University.
Born and raised in Pittsburgh, Alfie and his wife, Valerie, returned home after time in Washington, DC. Alfie and Valerie live in Mt. Lebanon with three of their four kids (the oldest is married and living in Alexandria, VA). At the Watterson house, cooking for and entertaining friends & family is a shared passion. If the house is empty, Alfie will be looking for some live music or someone to play literally any racquet sport with.
